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DIANA BRICENO

CEO - VOLTA DIGITAL BRANDS

After getting her Industrial Engineering degree, Diana dove head first into corporate America taking her first job as Associate Brand Manager at Procter and Gamble. She worked 8 years at P&G, lived in 4 different countries and developed her passion for consumer products and especially for the beauty industry when working on developing the makeup and skin care line for Dolce & Gabbana as Global Brand Manager. Based in Geneva, Switzerland, she was in charge of conceptual product development, marketing, global expansion and celebrity relationships including Scarlett Johansson and Monica Bellucci. Under Diana’s marketing leadership Dolce & Gabbana beauty launched over 200 products in several countries including Italy, Russia, France, Saudi Arabia, UAE, Japan and USA.
The next step on Diana’s career was on the telecommunications world, where Diana sharpened her digital skills while creating  marketing campaigns for multiple digital programs in partnership with Facebook, Deezer and Universal Music. The Tigo + free Facebook campaign developed under Diana’s leadership won 3 of the most prestigious advertising awards – The Cannes Lions.

Craving the entrepreneurial work, Diana went to Palladio Beauty – a mid size American makeup line as VP of Marketing leading all innovation and commercial operations from  product development, to QA/QC, marketing and sales.

 In 2017, Diana joined Volta Global as CEO for Volta Digital Brands managing a portfolio of brands focused on a digitally-native, DTC business model.